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The Role of Social Media in Modern Business Development Approaches

09-May-2024 |

In today’s digital landscape, social media has definitely revolutionized some business development and sales practices. No longer confined only to traditional methods, social media engagement can be very powerful when it comes to generating leads and engaging prospects. This change is driven by the vast reach, targeted advertising capabilities and the interactive nature of social media. 


1. Targeted Advertising

Social media platforms such as LinkedIn and Instagram offer vast targeting options that allow businesses to reach specific demographics, interests and behaviors of their desired audience. By creating tailored ads, companies can attract their desired audience, which could lead to generating leads. For example, LinkedIn’s ad options enable businesses to target professionals based on their industry, job title and company size, which is crucial when the sales team is trying to find the perfect lead.


2. Content Marketing

Sharing valuable content on social media is a proven method to attract and engage potential clients. Blog posts, newsletters, infographics, UGC content, interactive video that address the pain points of your target audience, or attract their interests through collaborative content, can drive traffic to your website and encourage prospects to initiate content. For example, after Klevret became more active in its social media platforms, we forged strategic relationships with some of our potential prospects just because we became “visible” on the social landscape.


3. Social Engagement

There are so-called “social listening” tools that allow businesses to monitor conversations about their industry and competitors. By engaging in such conversations, companies can identify potential leads and initiate meaningful interactions. Responding to queries, offering solutions and participating in relevant discussions can position your company as a thought leader and attract prospects. That is why at Klevret we encourage all team members to be active on LinkedIn, so that we can exchange information with our desired audience and attract prospects.

It is impossible to overstate the importance of social media in contemporary sales tactics. Businesses can improve their sales efforts by utilizing social media to generate leads through targeted advertising and content marketing, nurture connections, and close deals through tailored interactions and retargeting campaigns. Businesses may reach a wider audience, forge closer bonds with their customers, and eventually increase revenue by utilizing these channels to their full potential. Keeping up with the newest trends and best practices in social media will be essential for organizations looking to stay competitive in the digital marketplace as it continues to evolve.